Finding the perfect tagline can be a daunting task. You want something that summarizes who you are, what you do, and why people should choose you. You want it to be punchy, impactful, and descriptive. You can find inspiration in memorable slogan examples like Nike's "Just Do It" or Apple's "Think Different." But memorability isn't the only thing to be concerned about. To resonate and influence people, you want your slogan to be both memorable and likable — a tough task. Research has found that prolonged media exposure can increase catchphrase recall, but the secret to coming up with catchphrases people love boils down to the following common characteristics: clarity of message creative wording Include benefits But if you're not selling elite sportswear or innovative technology, how do you put it into practice? Can you come up with a strong tagline to capture these elements - even if you're a mom and pop bakery? Absolutely. We've worked with a variety of brands, from small startups to Fortune 100 companies, and we can confidently say that size doesn't matter.
We've seen great taglines from organizations of all kinds, from nonprofits to mid-sized brands, and industries from finance and beauty to publishing and animal rescue. Anyone can come up with a great tagline. 13 Slightly Different Slogan Examples To give you some inspiration, we've rounded up some of our favorite slogan examples, but they're not common. (You won't find Apple, Nike, or Cover Girl here.) We like to give credit where it's due, so we're celebrating unique brands, big and small, with taglines that perfectly reflect who they are. enjoy. 1) Cafe Press Where are good books brewed Coffee House Press is an independent book publisher and nonprofit based in Minneapolis, Minnesota, and as their tagline suggests, they are also a group of creative thinkers. Their clever catchphrase perfectly describes who they are and what they do, and adds a clever twist of wordplay and the punchy, pun "good book is brewing" to help them identify with equal creativity and clarity their information. 2) Wounded Warrior Program The biggest casualty is being forgotten The nonprofit provides a variety of services to wounded veterans, including health care, financial support, and more.
They don't just want students to pass the course; they want to realize their vision of "a world where every student graduates confident and ready." As such, their simple, concise tagline uses an imperative "master" to emphasize that they not only help, but propel you to success. This creates a stronger emotional hook than "Free Study Guides You Can Use". 4) Numbers Save money, don't think about it Sometimes the simplest things can be difficult to express. For Digit, the app that helps you autosave, this tagline doesn't just tell you what they do; it does so in an engaging way. They can even provide a double benefit - saving money as well as energy. Just reading it makes you feel like you've unloaded, which makes you instantly eager to learn more.