During this period of time, the weather in the south was relatively cold, so I didn’t want to go out to cook at noon, so I opened the Ele.me applet in Alipay to prepare for takeout. First of all, find my order, open the restaurant "Xiang Cuisine" that I often order, special database select the dishes and prepare to place the order. This is the fourth time I have ordered takeout from this store on Alipay Ele.me. The prices for the first few times are It is 9.9 yuan, 18.1 yuan, and 21.9 yuan.
The delivery time is a bit overtime, but this time the price is 24.9 yuan, which has been increased by 3 yuan for no reason. So I opened Meituan, the same store, special database ordered the same dish, and the price was 21.9, so I happily placed the order on Meituan, and Meituan delivered it within the stipulated 30 minutes. I'm thinking, Ele.me doesn't always want to surpass Meituan, so why can't it beat Meituan? After summarizing and comparing, Meituan's user experience is much better than Eleme.
Strategic layer: the difference between Meituan takeout and Ele.me takeout When analyzing a product, I still prefer to use the classic user experience elements to analyze from top to bottom. The first is the strategic existence layer. I usually ask two questions from the perspective of product managers and users: We think about what we get with this product? What can users get from our product? Why rely on us? 1. What do Ele.me and Meituan want to get special database from this product? The reason for the existence of Ele.me and Meituan is: Ali Eco or Meituan Eco needs to serve users through this product, extend the strategic map of O2O, and obtain commercial value.