Marketers for quite some time now, especially in the b2c world. But - as we all know - where b2c goes, b2b follows. I recently spoke to emails that sell b2b lead gen expert jack reamer to find out what personalization means for cold emails in the b2b space. Emails that sell aims to make life easier for cold emailers, providing them with help with email copy, strategy and, of course, personalization. Jack was therefore my privileged interlocutor to obtain information on all that relates to personalization. Why bother with customization? [1:10] simply put: to double your response rate. After analyzing tens of thousands of emails, salesloft found that you'll get a 112% boost just by adding personalization.
It's a huge reward for a little extra effort. Jack warns that cold emails that aren't already practicing personalization are way behind the times. “personalization is company mailing list going to be mandatory practice for cold emails – starting six months ago! If you want to stand out; if you want to capture the attention of your prospects, it’s a must today. Personalization also has other benefits – for example, it's great for deliverability. Spam filters like to see variety, so open rates will drop if you use the same pattern over and over again. This means
That over time even the best performing emails stop working - this is a sliding scale as you increase the volume. And personalization offers a silver bullet to this common problem. What's not to like? Is there a time when you shouldn't personalize? [3:00] cold emails that aren't particularly careful who they are addressing shouldn't personalize, according to jack. This includes if you are sending risky or unverified emails. He explains that “if that email ends up bouncing around and there's no prospect on the other end of that inbox, you've just wasted a lot of time. That's why personalization works so well - unlike every other aspect of emailing, you can't just click a few things and go. Insights and sales data are easy to find these days.