Public Relations (PR) This is email list known as 'below-the-line' marketing and involves creating good relationships with the organisation's publics and stake-holders through email list favourable publicity, positive corporate and product image and managing or debunking unfavourable rumours, reviews and messages. PR can be positive or negative and can email list function as an outlet for information or promotion, depending on the context. Unfortunately, PR isn't always in control by the organisation.
Whilst some forms can be intentional email list, such as a press release, sometimes PR can be written or circulated without the knowledge of the organisation. Organisations such as Greenpeace tend to use witty PR campaigns to gain momentum for the causes within the community email list. Event Sponsorship Event sponsorship is a form of PR, where an organisation pays to be an official branded sponsor. This kind of PR allows for positive brand association email list with the event.
However, for this to be a success, it is important email list that the product ties in well with the event- it can be a waste if there is no leverage by the organisation. Just a brand at an event isn't enough; there must be some related activity such as a stall at the event. A good sponsorship PR campaign capitalises by promoting the tie with the event. However, with event sponsorship, 'ambush marketing' threatens to take advantage of such events.