From the very beginning of its establishment, Daily Youxian has been leading the "fresh" in the fresh food e-commerce industry. Even in the "cold winter" of the fresh food track in 2019, Daily Excellent Fresh is still making steady progress with its core competitiveness, the "pre-warehouse" 2.0 email list business model. Recently, there has been media news that Daily Youxian has completed a new round of financing, with a pre-investment valuation of more than 3 billion US dollars. Why has Everyday Youxian quickly grown into an industry unicorn with a valuation of US$1 billion in just three years, and continued to lead in the highly competitive fresh food market?
This article will conduct an in-depth analysis of the Daily Fresh APP and the fresh food e-commerce industry from multiple dimensions. Structure of this paper: industry analysis Analysis of mainstream models of fresh food e-commerce Competitive Analysis User value analysis business value analysis Product iteration analysis Product Structure Analysis email list Operational Analysis Summarize 1. Industry Analysis As we all know, fresh food is a high-frequency and just-needed industry, and is deeply favored by capital due to its huge market development potential. Unfortunately, limited by logistics, operating costs, consumption habits and food safety, most of the brave fighters from 2005 to 2012 were short-lived.
However, since the end of 2012, “Original Life” started the turning point of fresh food e-commerce with the incident of “Chu Orange Entering Beijing”. Later, with the initial breakthrough of innovative models such as Daily Fresh’s “pre-warehouse” and the entry of giants such as Alibaba and JD.com , Fresh food e-commerce has ushered in a period of rapid email list development. Then what factors ignited the prairie prairie trend of the e-commerce industry after 2012? This article will use the PEST model to analyze the reasons behind the development of the fresh food e-commerce industry. 1.1 Political factors Policy support at the national level in terms of cold chain logistics policies, agricultural Internet+, the Belt and Road strategy, cross-border e-commerce, and food safety is indispensable. Since 2012, the annual Central No. 1 document has clearly put forward supporting policies such as.