SEO professionals are a fun bunch. They like to rebel against the status quo, and they like to play with any existing system. And that's totally cool! Work smart, not hard and Banner Design all that… But with things like automation and scaling, sometimes you start to confuse goals and processes. If the goal is to build strong links at scale, most link builders focus on the scaling part. Banner Design They create processes where millions of emails are sent, which can cause email deliverability issues. But it can also reduce your link conversion rate. Advertising Continue reading below So instead of always trying to scale things at the expense of quality and conversion rate, you can try to improve your conversion rate first. Your path to redemption Sniper segment your prospect list and customize your reach accordingly.
For example, when contacting music bloggers, Banner Design create a separate list for each genre. Then customize your template with the lingo that only fans of this genre use. Use anything completely unique to that micro-niche. It will take a little more digging into a topic, but your Banner Design conversion rate will improve dramatically. You can even take it a step further: send tailored emails for each prospect. Something that clearly could only have been written for them. Yes, it's Banner Design harder to scale. But if your link conversion rate is over 60%, who cares? If you don't want to do it yourself, hire a copywriter and train them in niche research and outreach. Advertising Continue reading below Link Building Sin 7: Blade Content Idea Yes, it's so obvious, I know. So why are so many of you wrong? From creating linkable assets for your own business website to guest posting, many SEO professionals seem to be aiming for the bare minimum.
Barely. I understand - you are busy. You don't have the free space for this and your hamster ate your homework. Finding good writers and designers is hard, or you dread telling a marketing team that their content sucks. However, there's more to it: online content marketing tutorials saying it has to be mind-blowing. No need to blow minds A lot of content on content talks about Banner Design “epic content”. Everything should be "epic skyscraper", "epic infographic", or "epic epic". Aiming for epic carries the risk of epic failure. What can prevent you from trying. But your content doesn't have to be epic, necessarily. Advertising Continue reading below Sure, 'epic-y' has its place, but if you're Banner Design not able to create it, this should be comforting: The only thing the content needs to be Banner Design is up-to-date and useful, and just adds a bit more to the mix than others. For example, a simple table where you can look up numbers might be just what people need. Or a compilation of various research data into a scannable overview.