Marketing, as an industry, sometimes does what act-on marketing director kevin borowski calls “putting old wine into new bottles.” exhibit a could be content marketing, which has become a very popular term since around 2011. Content marketing as a practice , however, goes back a long way. Marketing agency dash wrote a fun blog post explaining how Benjamin franklin used content to grow his personal and professional brands. In 1895 john Deere started the furrow , an agricultural journal for farmers. This is probably the Latest Mailing Database oldest example of content marketing we have. It was educational, with the goal of helping farmers be more successful the quintessential definition of content marketing.
Even today, the furrow retains its original editorial mission. It's also expanded to 14 languages for a global audience and has a very sophisticated online presence, including video. But what are the marketing measures your CEO would like to Latest Mailing Database have that would really have an impact. Two-thirds of marketers create content without a documented strategy, according to the content marketing institute. First, make sure you have a strategy in place that is closely aligned with business goals. Results will be easier to measure and have more impact if they are closely tied to the goals important to your CEO.
Airbnb created a campaign to showcase the types of experiences you can have using their service. They used on Instagram, where they posted photos of actual ads where you can spend the night in a real treehouse. Since its inception, the Latest Mailing Database campaign has been a great success. The post below generated over 800 likes and helped build brand awareness. If you're measuring likes and comments, make sure your strategy is focused on engagement and building brand awareness. Otherwise, it is more of a quantity metric than a quality metric . Build problem- and issue-focused content portals that resonate with your target audience, then measure the evolution of engagement across all platforms.