Homepage Articles Marketing How to Participate in Facebook Ads How to Image Manipulation Participate in Facebook Ads Posted: 2020-12-18 If you walk into the Facebook ad thinking this is a self-driving car and you can take a nap in the Cheetos-covered backseat while Image Manipulation it gets you exactly where you want to be… you're wrong. terribly. How to Participate in Facebook Ads Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you're going to have to work a little harder than that day at the gym every three weeks which you quickly Image Manipulation chase with 64 Michelob Ultras and 12 hours on Netflix.
The problem with competition in Facebook advertising is Image Manipulation the overwhelming level of sophistication and complexity. Like most important things in life, knowledge is key, and not just bad advice from amateurs and gurus (not mutually exclusive). In this Image Manipulation article, I'll outline everything you need to know about competitive bidding, budgeting, and creative strategy in Facebook ads. I'll also explain how the Facebook ad auction works and how to leverage that knowledge to compete at the highest level possible. How Facebook Ad Auction Works Image Manipulation Facebook's auction is similar to that of Google AdWords, where value is created for advertisers by giving them the capabilities to reach target audiences and drive results. The caveat is that Image Manipulation the “value” derived for the advertiser must also create a relevant and positive experience for the end user .
The Facebook auction is designed to balance these principles and reward the advertiser who does the best of both. In an ordinary auction, the winner is the Image Manipulation one with the highest. This is not the case with Facebook advertising. To clarify: every time an ad is created on Facebook and placed live against a target audience, you are participating in Image Manipulation the Facebook auction. You enter this auction with the auction you specify in your ad set: How to Participate in the Facebook Ads Bid Amount Dialog After choosing how your listings will ente Image Manipulation r the auction, you have two options for bidding: automatic bidding or manual bidding . Automatic bidding In this bidding option, Facebook places an automatic bid in each auction.