Stories allow your marketing team to show the real application and benefits of your products and services. They give context and meaning to what you offer and can even create a need, desire or ideal that did not previously exist in a consumer's mind. Research and customer testimonials prove that stories change the brain to stimulate emotional responses. This buy email list emotional surge triggers the release of oxytocin, a hormone that makes people more trusting, generous, empathetic, and charitable — essentially, more persuasive.
There are countless types of stories to tell: customer success stories, community impact, employee spotlights, innovation stories, and more. Whatever buy email list type of storytelling best serves your marketing, you'll likely reach a point during the ideation process where you'll struggle to find important new stories to tell.Have you tried looking into the cabin of the colleague next to you?Your internal peers are often the best place to start when researching stories.
On the front lines of product development, sales buy email list and customer support, corporate branding and human resources, they are an intrinsic part of your brand narrative, whether they realize it or not.Not everyone is used to surface stories like content marketers, so it often takes prodding or prying to find and solicit them. But it doesn't have to be such a burden. There are simple and scalable ways to make it easier, if not excite, to engage your colleagues in your organization's content marketing efforts.