So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your brand keywords and brand name has no doubt proven to be the most cost-effective. Now, imagine waking up one morning, opening your laptop, and keying in your branded keyword only to find the company email list top listings are all ads bought by your biggest competitor. What’s worse, this conquesting tactic is not actually banned by Google or Bing. Trademarks as keywords policy.Screenshot from Support.google.com, October 2021 As of June 4, 2019, Google abolished the restrictions that stopped brands from bidding on a competitor’s branded keyword. The only remaining condition is that your competitors can’t use your trademarked brand name in their ad copy.
Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer company email list searches the term “Toyota.” In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement. The decision to implement the strategy more widely suggests that Google is confident it is operating on sound legal footing. This means that you can’t report your competitor to Google. No rule, no complaints. Going through Google to fix such an issue has become more limited. If this is acceptable in Google’s eyes, then what’s the remedy?
Going the Basecamp route is one option: Basecamp google ad.Screenshot from Twitter.com, October 2021 Fortunately, there are a few other measures you can resort to. Of course, you don’t want to lose potential clients simply because they saw your company email list competitor’s ad first. Instead, there are four things you can do that can turn a sour situation into something beneficial for your business. Let’s dive right in. 1. Own Your Brand Name Semrush vs ahrefs ad.Screenshot from search for [ahrefs], October 2021It doesn’t always seem logical to bid on your own brand keywords,