offer a useful article or a voucher and Whatsapp Mobile Number List state that they will receive a newsletter every month or be the first to hear about special offers about their preferred product. Direct email marketing is best suited for Whatsapp Mobile Number List communicating to people you have had some contact with, rather than cold prospects. However, to reach prospects, it is a good idea to investigate how you can tie in with emails Whatsapp Mobile Number List from another trusted partner or supplier. It is essential to clean your database regularly. After each email campaign you must remove all those who have unsubscribed and look at how the responses to the email may allow you to further
segment your list. For example, all Whatsapp Mobile Number List those that clicked on a particular link can be grouped for future specific email content. If you have undelivered emails, make a phone call. Find out what the new person's email address is and find out where the previous person has gone so that you can get back in touch. Every Whatsapp Mobile Number List name is valuable, particularly in Business to Business (B2B) markets, where there may be a limited number of potential customers. You could have a message in your email asking Whatsapp Mobile Number List recipients to let you know if they want to change the email address that is used to receive this newsletter to try and avoid losing
people. 2. Plan Have a plan for your email Whatsapp Mobile Number List marketing. • What are your objectives? These could range from repeat sales and up selling/cross selling to recommendations for new sales and new customer acquisition. • What type Whatsapp Mobile Number List of messages will you send? Email content can include some or all of the following: valuable useful content (how to guides), sales messages, surveys, invites to events, newsflashes. • How often? Once or twice a month is common, once a quarter will not be enough to achieve Whatsapp Mobile Number List the goal of building a relationship and keeping your brand in the reader's mind. How often will you have something valuable to say? Frequency can be adapted based upon buying habits, seasonality and on the