People who are accustomed to watching live e-commerce have found that the warm-up of the Double Eleven activities in the live broadcast room of Li Jiaqi and Wei Ya started after the Mid-Autumn Festival. In the interval between the daily live telemarketing list broadcasts every night, when the audience is the largest and the atmosphere is the most intense, the first brother and the first sister will take a few minutes to reveal which big-name annual discounts they have racked their brains to obtain by breaking the news. Which products are tailor-made for fans by them and the brand side, and their vivid descriptions and the questions and answers of the assistant broadcasters can be said to whet the audience's appetite.
Among them, the starting time of a "Double Eleven Preemptive Purchase" product launched by Li Jiaqi is 0:00 on October 1. During this telemarketing list long warm-up process, another "program" that kept appearing was the promotion of "Diantao APP". Li Jiaqi and Wei Ya mentioned to fans many times in the live broadcast room that they should download the "Diantao APP" to participate in this year's Double Eleven activities, and the number of coupons and activities will be greater.
As a product born out of the Taobao live broadcast independent APP, "Diantao APP" was unveiled as early as this year at the first Taobao live broadcast organization conference, but it has not been noticed by more people. At that time, many people in the telemarketing list industry thought that this was another attempt by Ali to make content-based products. However, it now seems that Diantao has caught up with the east wind of interconnection after taking a small test during the 618 period. Judging from the series of actions of Ali to prepare for the Double Eleven, this independent APP has high hopes.