Facebook window sponsored posts example Facebook Sponsored Posts and Traditional Facebook Ads Facebook Sponsored Posts are very easy to use, create, and launch, especially if you're a small business owner or someone with limited or no experience Photo Background Removing managing Facebook ads. They are also effective for short-term broadcasts, lasting anywhere from one to seven days, whereas traditional ads can run long-term. If you have engagement, such as reactions, comments, or shares on your organic post, one of the benefits of boosting that post is that your engagement will also be promoted to the audiences you are targeting, increasing your Photo Background Removing social proof. . You can boost and re-boost your post to different audiences and the engagement will stick, increasing your social proof even further. Another added benefit of choosing a sponsored post is that you can do so for a very low cost.
With an affordable minimum ad spend of $1/day on boosted posts, you can start reaching people. Of course, the more budget you have, the more users you will reach, the faster you will learn, and the faster you can optimize your posts and ads to further Photo Background Removing your learning. Although Facebook Sponsored Posts are easy to set up, they have limitations, compared to what you'd find in Facebook's more advanced advertising area, in Ads Manager . An advertising campaign and traditional Facebook ads are set up in Ads Manager, where you can use Photo Background Removing many other features, view reports, and perform optimizations. Traditional Facebook ads give you the option to select a campaign objective , such as awareness, engagement, website traffic, event attendance, mobile app installs, leads, or conversions. unlike sponsored posts.
Sponsored posts are primarily effective in boosting brand awareness and engagement, however, if you add a website link to your post, you can also drive website traffic indirectly. With traditional ads, you can also set more advanced targeting options with Photo Background Removing inclusion and exclusion audiences, use bid strategies, and optimization strategies such as landing page views, clicks on links, conversions, etc. With more options there is a level of complexity that can come into play - as well as more time needed for setup - but the payoff can be much greater when setting up traditional ads. There's a lot more flexibility in Facebook Ads Manager, which is worth exploring. However, if you're looking to quickly and easily gain more traction on your organic posts in the meantime, sponsored posts may serve your needs better. How to add Facebook sponsored posts to Photo Background Removing your strategy Sponsored Posts work best if they run occasionally and alongside your traditional Facebook ad campaigns, as they are short-term and have limitations, thus unable to only reach your lower funnel goals, such as sales.